In the competitive world of craft beer, standing out behind the bar isn’t just nice, it’s essential. Taprooms are where breweries connect directly with fans, turn casual visitors into loyal customers, and drive the majority of on-site revenue. But with dozens of taps competing for attention, how do you make your brand the one that gets poured first?
The answer lies in strategic, eye-catching custom branded point of sale (POS) displays. At HH Point of Sale, we’ve seen firsthand how thoughtful, high-quality branding solutions transform taproom performance. From custom tap handles and fonts to innovative digital signage and modular display units, the right POS setup doesn’t just look great, it actively boosts sales, often delivering uplifts of 30% or more in featured product pours and overall taproom revenue.
Why Custom Branding Matters in the Taproom
Taprooms thrive on impulse and experience. Patrons scan the bar, read the menu, glance at the taps, and make split-second decisions. Generic setups blend into the background, but custom branded POS turns your space into a powerful marketing engine:
- Instant Brand Recognition – Bold, brewery-specific tap handles, illuminated fonts, and branded tap towers make your beers impossible to miss.
- Premium Perception – High-end materials and sleek design signal quality, encouraging customers to choose your higher-margin offerings over mass-market alternatives.
- Upsell Opportunities – Strategic placement of digital signage or the innovative HH Digital Fridge highlights limited releases, flights, or merch, driving add-on purchases.
- Emotional Connection – Custom elements that reflect your brewery’s story, logo styling, color schemes, unique shapes, build loyalty and repeat visits.
Industry insights back this up: Well-executed POS branding consistently increases visibility and purchase intent. When your core beers get the spotlight through standout displays, pour rates climb and so does the bottom line.
Real-World Impact: The 30% Sales Boost
We’ve partnered with brewers and brand owners across the UK and beyond to deliver turnkey solutions that deliver measurable results. Here’s how custom POS drives that 30% uplift in taproom sales:
- Featured Tap Dominance – Custom tap handles and branded towers draw eyes immediately. Breweries using bespoke designs report 25-40% higher pours on highlighted beers compared to standard hardware.
- Digital Integration – Our Traditional and Digital Branding options, including dynamic signage, allow real-time promotions (e.g., “Today’s Special: New IPA – Try a Flight!”). This creates urgency and boosts average transaction values by encouraging flights, larger pours, or add-ons.
- Full-Bar Transformation – Modular display units and comprehensive branding (from fonts to full tap setups) create a cohesive, immersive environment. Customers stay longer, order more, and share photos, free marketing that amplifies footfall.
- Speed & Quality Execution, At HH POS, we handle everything from conceptual design to production in the shortest possible time. In-house design capabilities mean your vision becomes reality fast, without compromising on the highest quality standards.
One brewery we supported saw a clear 30%+ jump in on-tap sales after upgrading to fully customised tap handles, illuminated branding, and digital elements that rotated featured brews. The investment paid for itself in months through increased volume and premium positioning.
HH POS: Your Turnkey Partner for Craft Brewery Success
At HH Point of Sale, we’re passionate about delivering outstanding branding for brewers, pubs, bars, and hospitality venues. We offer a comprehensive range of standard and customizable point of sale solutions, including:
- Fonts & illuminated signage
- Taps & custom tap handles
- Traditional and digital branding
- Digital signage systems
- The innovative HH Digital Fridge
We provide a full turnkey solution, concept to completion, with in-house design expertise and openness to collaborating with your brand team or external agencies. Whether you’re launching a new taproom, refreshing an existing space, or scaling across locations, our focus on innovation, execution, and quality ensures your brand shines.
Ready to elevate your taproom and see real sales growth? Download our Standard Customisation Proposal for Traditional Drink Towers & Tap Handles or explore our Digital Portfolio to see what’s possible.
Contact the HH POS team today at +44 (0) 800 246 5780 to discuss how custom branded POS can boost your craft brewery’s taproom performance, potentially by 30% or more.
Let’s put your brand on tap and watch the pours (and profits) flow.