If you run a bar or restaurant, having high-quality point of sale (POS) merchandising in place offers several advantages that give you a significant edge over the competition. For instance, it can enhance customer experience, increase sales, and build brand loyalty, making point of sale merchandising a strategic investment that can substantially boost profits over time.
In this article, we will explore some reasons why you should consider investing in POS merchandising, and outline how you can use it to your advantage.
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Boost Impulse Purchases
Impulse purchases contribute significantly to profit margins in the hospitality industry, and by investing in high-quality POS merchandising, bars and restaurants can create eye-catching displays that encourage customers to make them.
For example, when customers are paying at the bar, a well-designed digital menu board showcasing the drinks on offer with attractive visuals can easily tempt customers to make an additional purchase.
These extra sales all add up to make a big difference to the amount of money your business generates!
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Enhance Brand Visibility And Loyalty
Branding is essential for any business, and for bars and restaurants, it’s crucial to differentiate themselves from competitors.
Thankfully, high-quality POS merchandising helps to emphasise your brand identity throughout your customer’s visit to your venue, while digital displays can reinforce the name of your business, ensuring that it remains memorable.
In addition, when customers consistently see and interact with branded materials, it strengthens brand recall. For bars and restaurants, this can be especially effective, as a memorable experience can turn first-time visitors into regulars.
Another strategy could be to issue unique, branded glasses that customers can purchase and take home. This not only boosts immediate sales, but also serves as a way to advertise your venue that will be seen time and time again.
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Streamline Operations And Reduce Wait Times
Efficient service is essential for ensuring your customers are satisfied with their experience in your business, and high-quality POS merchandising can help streamline operations and ensure efficiency.
For instance, digital POS systems that are integrated with merchandising displays can make the ordering process faster and prevent human error. This could be done by creating a digital menu board that provides stock updates in real-time to stop customers ordering unavailable products, thereby preventing them from being disappointed and reducing the need for staff to inform people about out-of-stock items.
In addition, well-organised and strategically placed POS displays can reduce queues at the bar by helping people decide on their orders quickly. This not only improves the flow of customers but also ensures a good experience for them, leading to better reviews and more repeat business.
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Upsell And Cross-Sell
Upselling and cross-selling are proven techniques for increasing sales, and high-quality POS merchandising is a perfect vehicle for these strategies.
For instance, when customers are about to make a purchase, they are more likely to consider buying an additional option to go with their order if the marketing is appealing. Here, a POS display that highlights a premium version of a drink they’ve just bought – or suggests a complementary starter – can nudge them to spend a little more.
Digital displays can be particularly effective for this purpose, as they can be programmed to show different promotions based on the time of day or the items in a customer’s current order. This can help bars and restaurants maximise revenue during peak hours and encourage sales of excess stock.
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Create Memories That Last
Thanks to the widespread use of social media, creating a memorable and shareable customer experience is now a key component of marketing.
High-quality POS merchandising can help you achieve this by delivering an engaging experience at the point of sale. Attention-grabbing interactive displays can encourage customers to photograph and share their experiences, enabling businesses to benefit from powerful word-of-mouth marketing.
Unique POS merchandising can also become a talking point that sets an establishment apart from the competition. Not only will it create a lasting memory for the customer, but it can turn them into a walking ambassador for your brand!
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Collect Data For Personalisation And Targeting
POS systems are becoming increasingly data-driven, allowing bars and restaurants to collect valuable information about customer preferences and behaviours – details that can then be used to create personalised merchandising strategies.
For example, if data shows that a particular cocktail is popular among a certain demographic, the bar can use this information to create targeted promotions and displays that appeal specifically to that group.
High-quality POS merchandising that uses data-driven insights in this way can produce more effective marketing strategies and higher conversion rates. Meanwhile, personalised offers – such as discounts for repeat customers or tailored recommendations based on past purchases – can ensure that your customers are fully satisfied with their experience, making them more likely to come back time and time again.
Brew An Extra Boost For Your Business!
Investing in high-quality point of sale merchandising offers numerous benefits for bars and restaurants. From boosting impulse purchases and providing more opportunities for upselling, to enhancing brand loyalty and streamlining operations, effective POS merchandising can significantly grow an establishment’s bottom line.
In the competitive hospitality industry, any advantage can be vital, so why not get in touch today to learn how our high-quality point of sale systems can help you boost profits and sell more products!
