In the competitive world of brewing, pubs, and hotels, optimising on-bar Point of Sale (POS) can be a game-changing strategy for driving greater sales for specific beers. Implementing a digital POS display on pumps and taps not only benefits the brewers but also presents a wealth of advantages for the pub or hotel chain. In this blog, we will explore the key benefits of maximising on-bar POS for both parties and delve into how a digital display can significantly boost revenue.
Benefits for Brewers:
Enhanced Brand Visibility: A prominent digital POS display on the bar draws attention to the brewer’s specific beers, increasing brand visibility and recognition among consumers.
Tailored Promotions: Digital POS displays offer flexibility in showcasing targeted promotions, seasonal offerings, and limited editions, allowing brewers to leverage the power of timely marketing.
Real-Time Data: A digital display can be integrated with analytics tools, providing valuable real-time data on consumer preferences and sales performance, helping brewers refine their marketing strategies.
Customer Engagement: Interactive displays with engaging content can captivate customers, fostering a memorable brand experience that encourages brand loyalty and repeat purchases.
Benefits for Pub or Hotel Chains:
Upselling Opportunities: A digital POS display can suggest beer pairings, food specials, and exclusive offers, effectively upselling customers and increasing their average spend.
Streamlined Menu Management: Digital displays allow instant updates to beer selections and prices, simplifying menu management and avoiding the costs associated with manual signage changes.
Attractive Ambiance: An aesthetically pleasing digital display enhances the overall ambiance of the bar, elevating the customer experience and enticing patrons to stay longer.
Competing in the Digital Age: Embracing digital POS sets pub and hotel chains apart from competitors, showing a commitment to innovation and customer satisfaction.
Increased Revenue through Digital POS:
Visual Appeal: Eye-catching visuals and dynamic content on digital displays attract customers’ attention and drive impulse purchases, leading to increased sales.
Speed of Service: Digital displays streamline the ordering process by displaying current selections, reducing wait times, and enhancing customer satisfaction.
Personalization: Tailored promotions based on consumer preferences create a personalised experience that resonates with customers, encouraging brand loyalty.
Data-Driven Decision Making: The analytics generated by digital POS help identify top-performing products and inform strategic decisions to optimize sales and profitability.
Conclusion:
In conclusion, maximising on-bar Point of Sale through digital displays is an essential strategy for brewers, pub chains, and hotel chains seeking to boost sales and revenue. From enhancing brand visibility and engaging customers to facilitating real-time data and streamlining operations, the benefits are abundant for both parties. By embracing innovative digital solutions, businesses can stay competitive, create memorable customer experiences, and ultimately drive greater sales for specific beers. Embrace the power of on-bar digital POS displays to uncork new opportunities for growth and success in the ever-evolving hospitality and brewing industry.
